Posts

Showing posts from November, 2021

CASHurDRIVE - Branding on Public Bicycle Shelter

Image
It is so interesting and fun to look at those colorful logos by different companies, or those strong taglines that make us say yes to that product! Well, this is the concept behind the term which every company is following today, BRANDING, and the concept that makes the customer say "I want to buy this product". Bicycling, a cleaner alternative to the automobile, is gaining popularity since it is a cost-effective and environmentally friendly option that assists people in achieving their optimal health. So placing advertisements in public bicycle shelters is really going to be the best advertising method. In this blog, we will discuss in detail about Public Bicycle advertising and how Cashurdrive can help us with that! Public Bicycle Shelter While cycling is a great mode of transportation, one important question remains: where can a cyclist store their bike once they arrive at their destination? Bicycling infrastructure such as secure public bicycle racks, bike lockers, and ot...

CASHurDRIVE - 5 ECONOMICAL ADVERTISING IDEAS

Image
  'ADVERTISEMENT' is a way of bringing a product or service to the attention of the general public. We would never know about any product or service if it were not advertised. Advertisements are typically used to boost product or service sales. Strong sales aren’t possible without advertisements, they work in direct proportion. Advertising has a significant economic impact because it notifies consumers about product and service options while also allowing them to compare attributes, entitlements, and price levels. Consumers and businesses frequently choose to purchase additional products and services when they have much more comprehensive information. Well, advertising provides economy, countless benefits, a few of which are: According to the study, advertising stimulates the economy by propagating competitiveness Helps in delivering product and service details to buyers, Increased employment is bolstered by advertisements. Advertising employs nearly six million people in the E...

CASHurDRIVE - EaseMyTrip 360° in-flight branding is spearheaded by CASHurDRIVE

Image
  In-flight advertising Flighting is an ad scheduling approach that alternates between a regular advertising schedule and a total stoppage of all runs. The term "flighting" refers to the time when advertisements are shown, while "hiatus" refers to the time when they are no longer broadcast. A corporation may utilize a flighting media strategy to save money on advertising while still relying on the impact of previous ads to generate sales. The corporation will restart typical advertising if sales decrease or more budget becomes available. In-flight advertising is advertising that is targeted at potential customers while they are onboard a plane. Commercials during in-flight entertainment programs, adverts in in-flight publications or on Boarding Passes, advertisements on seatback tray tables and overhead storage bins, and flight attendant sales pitches are all examples. Advertisements advertising local restaurants, hotels, companies, and shopping can be personalized...

CASHurDRIVE spearheads EaseMyTrip 360° in-flight branding on SpiceJet planes

Image
CASHurDRIVE offers tailor made aircraft in-flight branding with clearly defined RoI for advertising clients, asserts the company’s CEO Raghu Khanna while commenting on their offering in this OOH space Leading on-vehicle advertising company CASHurDRIVE has rolled out a 360 degree in-flight campaign on SpiceJet flights for online travel brand EaseMyTrip . It includes branding on seat headrest covers, and boarding cards, besides announcements onboard the aircraft and tarmac coaches. The 6-month campaign covers all SpiceJet flights across all metros and offers the brand instant and easy access to their TG, informs Raghu Khanna , CEO, CASHurDRIVE , “Post Covid, these kind of mediums really help to reach the target audience as you get a perfect ROI. It’s very easy to measure and count based on the number of passengers per flight and the number of legs done by each aircraft per day.” He adds, “The idea of partnering with CASHurDRIVE is that we fit in with the medium; we are not a regular...

CASHurDRIVE - EVERYTHING YOU SHOULD KNOW ABOUT NICHE MARKETING

Image
A niche market can be defined as a small fraction of a larger market that runs on its own requirements and has its own advantages. Niche markets identify their preferred consumers and deliver their services to them, rather than providing a large audience. This determined market acts as a hub to sell specialized products and services. Niche markets provide their services to a specific portion of the target audience, but it doesn’t make it a small market. CashurDrive , an outdoor advertising solution brand, suggests that Niche Marketing helps businesses to focus on its filtered segment rather than a mixed audience. This saves the cost of irrelevant advertising and increases conversion rates. What is Niche Marketing? Niche Marketing is a marketing plan aimed at one particular section or niche of the market that puts all its efforts into delivering its preferred service to the selected portion of the population. The chosen population is selected on the basis of their capability to connect ...