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Showing posts from October, 2021

CASHurDRIVE - Digital wall wrap or painting

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  As the world moves toward digitalization in the twenty-first century, India is not left behind in this new era of the digital world. With campaigns like Digital India, Make in India, and others, India's largest democracy is poised to take a giant leap forward. With this vision in mind, CASH UR DRIVE , Digital Wall Painting (DWP) Media, is poised to revolutionise the digital advertising experience. Consumer behaviour has shifted dramatically as a result of the digital revolution. Only those businesses that can reach customers in every corner of the globe are successful. Companies nowadays use a variety of advertising methods, including print media such as newspapers and magazines, social media, and traditional media such as wall paintings, billboards, bus stop banners, and shutter paintings, among others. Traditional media is still considered to be evergreen, despite the fact that each media type has an advantage over the others. Even today, traditional media is a very successful ...

CASHurDRIVE - Innovation in Outdoor Advertising

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From the past few years, start-ups and new businesses are evolving more in number in India. And these businesses need to reach the audience to have successful profits. Some companies could reach the audience easily and some companies couldn't. Let's talk about those companies that caught the focus of the audience. This was possible because these respective companies used the correct way of advertising their products. And those advertisements helped them to reach what they wanted-success. Advertisements play a crucial role in gaining the attention of the audience. Long gone the time of normal banners or simple pamphlets. The era came into the light where outdoor advertising has more creative and innovative ideas. OOH advertising also known as out-of-home or outdoor advertising is a great way to reach customers. Why should we choose OOH advertising? An ooh advertisement has a wide range of exposure. Ads on the TV or radio may get stopped when electricity was interrupted. But you ...

CASHurDRIVE - Why Does Outdoor Advertising is making a comeback?

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Hard work, dedication, willpower...these are the main keys for a business to get started. Every entrepreneur faces lots of challenges to establish his/her firm. But, once the firm starts, the challenges he/she faces come through the audience. Every entrepreneur needs to reach the target audience to establish his brand. It's the most challenging part of any business. Frankly speaking, it's not easy to reach the target audience unless you think with all the possible links to reach them! While hard work, dedication, willpower can be called keys to start a business; advertising can be compared to the heart of the business. By not advertising appropriately, you might put your business at risk! There are lots of ways of making advertisements to reach the audience. Let's talk briefly about some types of ways. Basic types of advertising: Indoor advertising : This type of advertising is common advertising that everyone knows. This type of advertising consists of ads on TVs, Radios, ...

CASHurDRIVE - Making the most of outdoor advertising this Diwali

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Diwali is the most celebrated and exciting festival in India. I still remember, in our childhood we used to get excited for Diwali from the month-march. I and my brother used to count and plan how many crackers to buy and how many diyas to lit, and which types of sweets should we ask our mom to prepare, which type of new clothes to buy. We were not much excited about other festivals when compared to Diwali. We are still excited about Diwali. There are many people like me whose favorite festival is Diwali. It's a festival of purity, a festival of peace and happiness. Many families buy many things during the festival. While someone buys electronic gadgets, someone will buy vehicles or someone will buy a new house or plot. So we can say that during the festive season buying of products increase. In other words, a dealer can sell more items in the festive season. There was one uncle near our house in our childhood. He was a cloth merchant. Even though he had trendy designer clothes in ...

CASHurDRIVE - How Effective is Transit Advertising

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  For any company or business, it is very important to do marketing and advertising. Advertising is nothing but an exercise of promoting a company and its products or services through paid channels. There are many types of advertising a product. Some of them are: 1. Traditional advertising (such as ads on TV, radio, and newspapers) 2. Retail advertising (such as ads on carts of a shopping mall) 3. Online advertising (such as contextual ads in search engines, banners on websites) 4. Mobile advertising (such as banners to download apps) Apart from these 4 types of advertising, a new type called transit advertising came into the spotlight nowadays. What is transit advertising? In simple words, transit advertising is nothing but advertisements used on transported vehicles. They can use either public transportation or private transportation to advertise their products. How does it work? Let's talk about a person- Rohit. He travels to his office daily by bus. Inside the bus, he daily see...