Cashurdrive Reviews - How Is Out-of-Home Advertising Measured
How Important is OOH? OOH (out-of-home advertising, often known as outdoor advertising) is an effective technique to reach a large audience with your message. You can reach the appropriate people in the right places at the right time by carefully selecting placements for your digital billboards, bus shelter advertisements, and screens. What is an OOH Impression? Impressions are a metric that estimates how many times a person sees a commercial. In essence, they show how many times a single consumer has seen your message from your ad campaign. Other forms of media, such as radio, television, social media, and print, use a different technique to measure impressions and interaction than OOH. OOH, impressions are a very near average based on activity patterns and engagement, rather than tracking the precise number of persons exposed to the message via viewership statistics. These impression metrics require both demographic and psychographic information. To put it another way, you must...